Technical Brand Infrastructure
You have deep expertise. You know you should be publishing. But every article takes 4-6 hours to write, and formatting, cross-posting, and SEO optimization take another 2-3. At weekly cadence, that is a part-time job pulling you away from the work that builds your reputation in the first place.
I build the system. You provide the insight. Content flows automatically.
What This Is
This is not a marketing agency. I do not write your posts or manage your social accounts.
Think of it as DevOps for Personal Brands: the engineering layer that turns one piece of insight into a blog post, a newsletter, a social thread, and structured data for search engines, without you touching a CMS.
This site itself runs on this exact pattern - Next.js content hub, JSON-LD structured data, MDX-based publishing, and automated cross-posting. It is the same system I build for clients. The SEO infrastructure I built at Eventbrite drove $576K/yr in incremental revenue through the same principles: structured data, crawl optimization, and controlled experimentation.
Who This Is For
- Founders and CTOs who want to build authority but cannot justify 7-9 hours per article when you account for writing, formatting, publishing, and distribution
- Technical Leaders who have deep expertise and no system to distribute it consistently across channels
- Creators who have outgrown Substack or Medium and want to own their platform, their data, and their SEO
What You Get
- Next.js Content Hub. A fast, SEO-optimized site built on the same stack powering this site. MDX content, App Router, and ISR for instant publishing.
- Structured Data (JSON-LD). Person, Article, FAQPage, and BreadcrumbList schema on every page so search engines and AI assistants cite you accurately.
- n8n Automation Workflow. Publish once, distribute everywhere. New content triggers cross-posting to LinkedIn, Twitter/X, and your newsletter automatically.
- CMS Integration. Headless CMS (Strapi or your existing system) so non-technical collaborators can contribute without touching code.
- Newsletter Integration. Kit, Resend, or Buttondown wired into the publish pipeline. New post equals new email, zero manual steps.
The Process
- Scoping Session. We audit your current workflow, define your publishing goals, and design the infrastructure.
- Build (2-4 weeks). I build the content hub, configure automation workflows, and integrate with your existing tools.
- Launch & Training. Your team learns to publish. I walk through the workflow end-to-end and document everything.
- First Month Support. I monitor the pipeline, fix edge cases, and optimize based on real publishing patterns.
Investment Context
A technical ghostwriter costs $2,000-5,000 per article. A content marketing hire costs $80,000-120,000 per year. This infrastructure pays for itself by cutting the per-article time investment from 7-9 hours to under 1 hour, every week, for as long as you publish.
Let's map your content pipeline
Book a $300 scoping session where we audit your current workflow, define your publishing goals, and design the infrastructure. Fully credited toward the build if we proceed.
- 60-minute focused session
- Actionable next steps document
- Fully credited toward projects
Have a question first?
Use the form below to tell me about your current setup and publishing goals. I will respond within one business day with initial thoughts.